Consumer Motives for Counterfeit Luxury Purchases The present study sought to describe the relationship of customer motives with counterfeit products and brand prominence and purchasing behavior in three groups/classes of consumers (patrician, parvenus and poseur) in the context of luxury brand fashion. Data were obtained from a sample consisting of 400 consumers considered eligible. There were three findings; first, for the poseur class, consumer motives for purchasing products had an effect on counterfeit products and conspicuous brand prominence, as well as purchasing behavior. Second, for the parvenus class, consumer motives for purchasing products had no significant effect on counterfeit products, but it had a significant effect on brand prominence and purchasing behavior. Third, for the patrician class, consumer motives for purchasing products had no significant effect on counterfeit products and conspicuous brand prominence, and counterfeit products and brand prominence had no significant effect on purchasing behavior.

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Consumer motives for purchasing counterfeit luxury products: behind the status signaling behavior using brand prominence, P Purwanto, 2019

Among the most highly sought-after replica sneakers are iconic models such as the Nike Air Force 1, Adidas Yeezy Boost, and various distinguished luxury brand models. These replicas are frequently offered in a wide spectrum of colors and styles, enabling consumers to discover the ideal match for their personal wardrobe. Prices for these replicas can fluctuate considerably, typically ranging from $50 to $250, contingent upon the specific brand, the intricacy of the design, and the overall quality grade.

• Accurate Branding: Logos, fonts, and placement should precisely match the original. Any misalignment, incorrect font, or poor print quality is a red flag.
• Premium Materials: High-quality replicas utilize materials (leather, suede, mesh) that closely mimic the texture, feel, and durability of the authentic product.
• Meticulous Stitching: Examine the stitching for consistency, evenness, and tightness. Authentic and high-quality replica shoes will have clean, uniform stitching without loose threads or irregular patterns.
• Sole Construction and Feel: The sole should have the correct pattern, flexibility, and cushioning. Pay attention to the weight and density, as cheap replicas often feel too light or rigid.
• Packaging and Accessories: While not always indicative, high-quality replicas often come with accurate packaging, dust bags, and extra laces that mirror the original.
• Attention to Detail: Small details like lace tips, eyelets, and interior tags should be accurately replicated.

Choosing a trusted seller is arguably the most crucial step when venturing into the purchase of replica shoes. A truly reliable seller will consistently demonstrate transparency, possess a strong track record of positive customer interactions, and offer clear, fair policies.

• Ratings and Reputation: Consistently high ratings and a long-standing positive reputation from a substantial number of previous customers are strong indicators of a reliable and trustworthy seller.
• Comprehensive Reviews: Dive deep into customer reviews, paying close attention to comments regarding product quality, shipping times, customer service responsiveness, and overall satisfaction. Look for detailed reviews, not just generic praise.
• Authenticity Verification Claims: While replicas are not authentic, trusted sellers often provide detailed information on their manufacturing process, the materials used, and how they strive to achieve a high degree of accuracy to the original design. Some may even offer “QC (Quality Check) pictures” before shipping.
• Communication and Support: A credible seller will be responsive to inquiries, provide clear answers, and offer accessible customer support channels.

These factors collectively empower you to make well-informed decisions and significantly mitigate the risk of encountering potential scams or receiving substandard products.

To further safeguard your purchase, be wary of sellers exhibiting these characteristics:

• Unrealistically Low Prices: If a deal seems too good to be true, it almost certainly is. Extremely low prices often indicate very poor quality replicas or a scam.
• Lack of Detailed Product Photos: Sellers who only use stock photos or blurry images, or refuse to provide actual product photos, are often hiding flaws.
• No Customer Reviews or Only Generic Ones: A complete absence of reviews, or a flood of overly positive, generic reviews that lack specific details, can be suspicious.
• Poor Communication: Unresponsive sellers, vague answers, or a lack of clear contact information are major red flags.
• No Clear Return/Refund Policy: Sellers who offer no returns, or have extremely convoluted and restrictive policies, should be avoided.
• Requests for Unusual Payment Methods: Be cautious of sellers who insist on untraceable payment methods like cryptocurrency (without other options), wire transfers, or gift cards.